Employment Potential
The Indian sports goods industry is a highly labour intensive
industry, which provides employment to the weaker sections of society
and also employs a large number of women. The total number of persons
working in the entire sports gods industry is about 30,000.
Major Thrust Areas
To forge ahead in the international arena, the Indian sports goods
manufacturers need to focus on modern, value added and technology based
items that have increasing demand in the global market. Equipment used
in Golf, Skiing, Winter Sports, Water Sports,
Fitness/ Gymnasium, Tennis, Skating,
Mountain Climbing and Pool Tables are some of the items
that have high growth potential in the global market.
More attention needs to be paid to promoting Indian goods in the major
world markets like the USA, Germany and Japan by studying the trends in
their sporting activities. The use of better technology and cost
effective production techniques would also help tremendously in cutting
manufacturing costs and reduce wastage, resulting in production of items
at more competitive rates. Investment in more sophisticated machinery
and technology, access to production methods of advanced nations and
international product/process quality certifications like ISO 9000, and
CE/GS marking would boost the Indian sports goods industry further.
