Export Promotion

Industry Potential

Trade Trends

Export Promotion

It is estimated that by 2005, the combined global market for sports goods and fitness equipment would be US $ 20 Billion CII's five-pronged action plan, for export promotion of sports goods:

• Identify few thrust products within sports goods and fitness equipment for production and export.
• Identify major markets for these goods
• Launch a series of sports goods missions to identified markets to identify partners, technology transfers and buy back arrangements
• Adopt a consortium approach for export promotion by involving international trading houses
• Continuously disseminate information on the potential of these sectors to attract more players in this field.

Measures To Increase Exports
A shift in focus from the traditional and low value items is the need of the hour. The traditional sporting goods have a shrinking market towards modern, value added and technology based items that have increasing demand in the global market.

The Indian sports goods manufacturers should come out of the traditional mindset and tune themselves into the changing market tastes and preferences in terms of sports goods. More attention needs to be paid to promoting Indian goods in the major world markets like the USA, Germany and Japan by studying the trends in their sporting activities.

The use of better technology and cost effective production techniques would help cut manufacturing costs and reduce wastage, resulting in production of items at more competitive cost. For this, the industry would need to invest in more sophisticated machinery and technology, gain access to the production methods used by the advanced nations and also obtain international product/process quality certifications like ISO 9000, and CE/GS marking.

Industry Potential

Trade Trends

Export Promotion