It is estimated that by 2005, the
combined global market for sports goods and fitness equipment would be
US $ 20 Billion CII's five-pronged action plan, for export promotion of
sports goods:
- Identify few thrust products within sports goods and fitness
equipment for production and export.
- Identify major markets for these goods
- Launch a series of sports goods missions to identified markets to
identify partners, technology transfers and buy back arrangements
- Adopt a consortium approach for export promotion by involving
international trading houses
- Continuously disseminate information on the potential of these
sectors to attract more players in this field.
Measures To Increase Exports
A shift in focus from the traditional and low value items is the
need of the hour. The traditional sporting goods have a shrinking market
towards modern, value added and technology based items that have
increasing demand in the global market.
The Indian sports goods manufacturers should come out of the
traditional mindset and tune themselves into the changing market tastes
and preferences in terms of sports goods. More attention needs to be
paid to promoting Indian goods in the major world markets like the USA,
Germany and Japan by studying the trends in their sporting activities.
The use of better technology and cost effective production
techniques would help cut manufacturing costs and reduce wastage,
resulting in production of items at more competitive cost. For this, the
industry would need to invest in more sophisticated machinery and
technology, gain access to the production methods used by the advanced
nations and also obtain international product/process quality
certifications like ISO 9000, and CE/GS marking.
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