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Indian Sporting Goods
well known around the world and have made a mark in the global sports goods market. They have established their identity in many countries across the world, irrespective of whether they belong to the developed, developing and Eastern Block including CIS Countries. The industry, which operates at the cottage industry level has emerged as a principal and reliable supplier of quality sports goods to the international market.
The Indian Sports Goods industry
, which exports nearly 60% of its total domestic output to the sports loving people the world over, has matured into a globally competitive & creative entity. Be it a cricket bat or a hockey stick or a football, the contribution by the Indian sports goods industry to the international sports goods market has been remarkable.
The sports goods industry in India is largely concentrated in the cottage and small-scale sector. Hence there is a paucity of resources for technology upgradation and effectively marketing of the products. This industry is highly labour intensive, providing employment to the weaker sections of the society and also employs a large number of women work force.
Steps Towards Development
A creative approach and a sense of responsibility to the society at large, characterizes the Sports goods industry. It has devoted itself to meet future demand by innovating new products, for new markets. The economic reform process underway in India and the liberalised industrial policies, have motivated the small scale units, which have remained the hallmark of the industry, to achieve the goals set forth by the Government.
The Indian Industry is seeking joint ventures and technical collaborations preferably with buy back arrangements, for the sports goods items having vast export potential and hitherto not manufactured in India. Already a number of manufacturing-cum-marketing collaborations have matured in certain non-traditional disciplines. Many more are in the offing, with the help and assistance of the leaders in the sports world.
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